Cross-Cultural Issues

When Sophie, a project manager from Lausanne, Switzerland, first collaborated with her colleagues from Brazil and the United States on a multinational initiative, she expected some cultural adjustments. After all, she had attended intercultural workshops and read articles about working across borders. Yet, she quickly realized that most of these materials lumped Switzerland into a single box labeled “Western”, ignoring the unique nuances of Swiss French culture. By the end of

When we do business, we often think we’re speaking the same language, especially when we are literally speaking the same language. But if you’ve ever walked out of a client meeting thinking, “That didn’t land the way I expected,” chances are, communication style - not content - was the issue. It’s no longer enough to be clear and professional. To build strong, lasting client relationships across borders and industries, we need to go deeper. We need to align our communication